In a city as electric and dynamic as Detroit, professionals across industries — from consultants and real estate agents to artists and entrepreneurs — know that strong personal branding is crucial for making a memorable impact. It is a hill will am always willing to die on – encouraging those in all industries to invest in high-quality photography as it plays a pivotal role in conveying your expertise, personality, and professionalism to clients and colleagues alike. But achieving the right balance between professional and approachable requires more than just a nice outfit and a few clicks.
If you’re preparing for a branding photoshoot, here are some essential dos and don’ts with branding photography guideline examples to steer you toward a polished and genuine personal brand image.
Do: Reflect Your Unique Style and Industry
Each profession has its distinct image. Real estate agents may want to exude trustworthiness and approachability in business branding photography, while creatives might lean toward a more vibrant, expressive style. Think about what resonates with your industry and ideal clients, and let this guide your shoot.
For example, if you’re a consultant, consider a backdrop that speaks to your field, like an office or a workspace that highlights your expertise. If you’re a designer or artist, incorporate some of your work into the shots. By sharing these details with your photographer, you’re ensuring a cohesive shoot that tells a meaningful story. Lily Davis works with clients to identify these elements, helping each person create photos that reflect their unique journey and field.
Don’t: Use Generic Backdrops or Props
One of the biggest mistakes in personal branding photography is relying on overused backdrops or props. Skip the stereotypical desk with a coffee cup unless it genuinely reflects your day-to-day. Instead, choose settings that feel relevant to your life and work.
For Detroit professionals, the city’s landscape offers a rich array of backgrounds, from sleek office buildings to urban murals and historic architecture. Lily Davis Photographs excels in finding locations that bring out the best in her clients without feeling forced or generic.
Do: Invest in Quality Lighting and Professional Editing
Lighting is a key element that can make or break a photo. Natural light is ideal, especially for creating warm, approachable images, but studio lighting can also be powerful if done correctly. During your shoot, prioritize lighting setups that highlight your features without casting harsh shadows.
Professional editing is equally important. Subtle touch-ups can enhance your photo without making it look overly processed. Lily Davis focuses on natural yet polished results, making sure your final photos retain an authentic and professional look that enhances rather than hides.
Don’t: Wear Distracting Outfits
Your wardrobe plays a big role in setting the tone for your brand. Avoid bold patterns, overly bright colors, or anything that might detract from your face or message. A professional outfit doesn’t have to be plain, but it should complement you rather than overwhelm the viewer.
A good rule of thumb: choose colors that align with your brand palette or neutrals that add sophistication. For creatives, feel free to add a hint of personality with a scarf or unique accessory that hints at your style, but keep it subtle. At Lily Davis Photographs in Detroit, Michigan, strategy sessions happen ahead of time, helping clients select outfits that highlight their personality and make the right impression.
Do: Plan for a Range of Poses and Expressions
The best personal branding sessions capture the many facets of who you are. It’s a good idea to discuss various poses with your photographer that align with your goals. If you’re in a service industry, relaxed and approachable expressions can help build trust. For corporate roles, a mix of confident and warm expressions might be ideal.
In addition to classic headshots, consider lifestyle shots that add context. These may include interacting with a prop that’s relevant to your field (like a laptop for a digital marketer or a notebook for a writer), or candid shots that showcase your personality. Lily Davis’ expertise allows her to guide you through poses and expressions that bring out your authentic self while reflecting your professional aspirations.
Don’t: Forget to Update Your Photos Regularly
Branding isn’t static; as you evolve professionally, your photos should too. Aim to update your branding photos every couple of years or as you undergo significant changes in your career. Consistency is key for maintaining a professional look, but an outdated photo can misrepresent who you are today.
Regular updates show that you’re current, adaptable, and invested in your growth. Working with a photographer like Lily Davis on a recurring basis means you’ll always have fresh, relevant photos that accurately represent your brand.
Stand Out in Detroit with Professional Branding Photography
By following these dos and don’ts, you’re setting yourself up for a personal branding shoot that captures not only your appearance but also your character and expertise. Personal branding photography is a powerful investment that helps your audience connect with the person behind the professional title, creating a visual narrative that’s both compelling and true to you.
With Lily Davis Photographs, Detroit professionals gain a partner dedicated to highlighting their strengths and unique qualities. Ready to elevate your brand? Contact Lily to book a session that aligns with your vision and helps you stand out in Detroit’s competitive market.
This blog is more than a guide; it’s a starting point for professionals to build an authentic visual presence, providing actionable insights that will attract organic traffic while positioning Lily Davis Photographs as the go-to for branding photography in Detroit.